Limit 3 per member.
Get 10 credits to redeem on latest release movies and 24 months of unlimited streaming of Sony classics. Simply open the BRAVIA CORE app on your eligible TV, register with your e-mail, and instantly start redeeming your included credits or enjoy unlimited streaming of your favorite Sony movies! Terms and conditions apply. For full details, see https://electronics.sony.com/bravia-core.
$100 BUNDLE SAVINGS WITH PURCHASE OF SONY LED TV AND ALLSTATE PROTECTION PLAN BUNDLE. Purchase 3 Year Allstate Protection Plan Bundle ($99.99) and LED TV, Receive $100 Off Total Purchase. Protection Plan Bundle will automatically be added to cart.
*Year 1, 2 & 3 - Manufacturer warranty. Allstate enrollment provides additional coverage for Years 3, 4 and 5.
Limit 3 per Member
Item may be available in your local warehouse.
For more information about this product or warranty issues, please call 1-800-222-SONY (7669) M-F: 10am-9pm (EST), Sat: 10am-7pm (EST), Closed Sunday.
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X90CJ | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
XR Picture
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
XR Contrast
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.
XR Contrast Booster 5
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.1
XR Color
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
XR Triluminos Proâ„¢
Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes..jpg)
Rich Color Enhancer
Rich Color Enhancer boosts neutral color tones beyond standard levels and creates more vividness and saturation compared to a conventional TV. When watching in vivid mode, reveal rich, pleasantly saturated colors in everything you watch by enabling Rich Color Enhancer.
Voice Search
Find your favorite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing - you just have to ask..jpg)
Orders are processed and delivered Monday-Friday (excluding public holidays)
For our return policy, check our Returns Policy page.
